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Top stories and practical guidance from our team.

Spaying/Neutering (Dogs & Cats)
Spaying/Neutering (Dogs & Cats)

Spaying (ovariohysterectomy) and neutering (orchiectomy) are surgical procedures to sterilize pets – spaying is the removal of a female’s ovaries and usually uterus, and neutering is the removal of a male’s testicles. T…

Social Media for Pet Businesses: Growing Your Brand on Instagram and TikTok
Social Media for Pet Businesses: Growing Your Brand on Instagram and TikTok

Scrolling through Instagram or TikTok these days, it’s clear: pets rule the internet. From goofy dog antics to heart-melting kitten videos, animal content is everywhere – and it garners massive engagement. For pet busin…

Promotions and Loyalty Programs for Pet Businesses: Keeping Customers Happy
Promotions and Loyalty Programs for Pet Businesses: Keeping Customers Happy

Introduction:Think about the last time you got a little extra perk from a business you frequent – maybe a free coffee after a few visits or a birthday discount from a store. It feels good, right? Those gestures likely m…

Engaging with Your Local Pet Community: Tips for Pet Businesses
Engaging with Your Local Pet Community: Tips for Pet Businesses

On a sunny Saturday morning, I set up a small booth at our town’s “Paws in the Park” event, a community day for pet owners. I laid out some free dog treats from my pet bakery and a simple banner. Honestly, I wasn’t expe…